Welcome to Boudavida. We are a sports and active wear company with a difference. We don’t just want to sell kit, we want to bring fashion and function together to create clothes that make women feel good about their bodies and inspired to get active. Oh yes, and we’re raising money for women’s sport in the process.
Inspired by the legend of Boudicca, Queen of the Iceni tribe – a strong and active woman who wouldn’t take no for an answer – we dreamed up the name Boudavida as a way of encapsulating that female strength of character with the notion of living a healthy life.
Starting with a capsule collection of generic gym kit we have plans to expand into various sports – both individual and team – and into a greater size breakdown, ultimately creating kit for every woman, whatever they want to do.
We are an ambitious team. Based in the creative county of Somerset where designer brands such as Mulberry and Alice Temperley were born, we have plans for international sites and high-street stores in the pipeline, but our biggest aim by far, is to see just how much money we can pump into women’s sport and what tangible change we can make by doing that.
Anabel Sexton is the founder and CEO of Boudavida, and her vision is a world where all women and girls can feel that sport is a natural pathway for them. This is why she and her daughter Gabriella decided there was room for an active wear brand that cares about and invests in its own market. They decided to bring the fashion focus that has become such an appealing part of yoga and gym kit to all sportswear.
A veteran of the sports industry, Anabel has worked for companies like IMG and TaylorMade adidas. She has held non-executive roles with The Sport & Recreation Alliance and England Netball, and is currently a board member of The England Golf Partnership. She has also acted as a panel expert for Sport England on their Active Women Funding Round.
Before a wrist injury stopped her in her tracks, Anabel was competitive in tennis, squash and hockey. These days however, golf and fitness are her passions, with a bit of gentle tennis on the side. Anabel lives in deepest Somerset overlooking the site of the Glastonbury Festival with her husband and two children.
Although still at school, Gabriella is one of the co-founders of Boudavida, and has been an integral part of developing the brand identity and the products, bringing a younger perspective to the whole proposition. An active hockey and netball player, she is passionate about keeping fit, and creating incredible gluten free recipes.