Join the movement

Changing the world one pair of leggings at a time! We donate 5% of every sale to female athletes and projects that support women’s sport.

Virtuous Circle

Can you believe that of all the media coverage of sport in the uk, only 7% is dedicated to women? Even more staggering is the fact that of all the commercial money invested into sport in the uk, only 0.4% goes into the women’s sector.

It’s a sad fact that without media coverage, sponsors will not invest in women’s sport, leaving female participants unable to follow their dreams and leaving the various sports without professional role models that inspire the next generation.

At Boudavida we want to change this situation. We want to ensure that money from the sale of women’s products goes directly back into women’s sport and exercise. We want to help create role models and communities of women and girls who believe as we do that sport and exercise is a vital part of living a healthy, happy life.

In short, we want to create a virtuous circle that supports the women and girls who will one day inspire the next generation of women and girls to get active.

If you are an aspiring athlete, or are involved in a grass roots programme for women or girls, and want to be one of the recipients of our 5% donation, please write to us at and tell us exactly why we should consider you.

Our Projects

  • Lauren Dolan
  • Girls Golf Rocks
  • Mini Mermaids
  • Lauren Dolan

    • name: lauren dolan
    • sport: cycling
    • town/area: newton abbot, devon
    • age: 16

    Sporting Heroes:

    My biggest sporting hero would have to be Victoria Pendleton, who I’ve been lucky enough to meet. She is one of the biggest names in cycling, and I aspire to be like her one day, with so many successes at every major championship she competed at. Yet, she has also had some difficult and challenging times in her life, on the bike as well as off it; and it’s her determination, resilience and perseverance that I admire the most.

    How did you first get involved in your sport?

    I started cycling competitively in March 2014, so I was 14 at the time. My dad used to ride for Great Britain when he was a junior, so my interest in the sport stemmed from the stories he told me from when he rode. From a young age I have always been involved in sport, so I jumped at the opportunity of getting on a bike.

    What do you love about it?

    I really enjoy riding my bike in general. I find it a great way of de-stressing, especially after a long day at school. Moreover, the thought of hopefully competing at an Olympic Games and representing my country at something that I love makes me enjoy it even more, even when training is tough.

    Tell us about your career highlights so far?

    One of my best highlights would be winning a bronze medal in the European Youth Olympic Time Trial in July 2015, having only been on the bike competitively for a year. However, more recently I won a silver medal in the World Championships Junior Women’s Madison, and a bronze medal in the European Track Championships for the Team Pursuit.

    What are your career goals?

    Ultimately, I’d love to represent my country at an Olympic Games and win a gold medal. I also want to be able to inspire girls of all ages to ride a bike, whether that be competitively or just for fun.

    What is your training regime?

    Monday for me is usually a day off the bike. However, I have a strength and conditioning session in the gym. Then Tuesday through to Friday consists of on-the-bike sessions, whether on the turbo, on the road or in the velodrome. I have a further s&c session on Friday and then the weekend is usually packed with racing. Races take place all over the UK so I spend a lot of time travelling North!

    What do you do to relax?

    I don’t get too much time to relax having quite a full-on schedule on the bike as well as at school, but when I do, I like to spend time with my family and friends or chilling out in front of the TV.

    What will you put the Boudavida donation towards?

    I would put any money raised towards the purchase of a new disc wheel after mine was damaged during the World Team Pursuit Championships in Aigle, Switzerland in July. Unfortunately, I had a crash and my wheel, leg and helmet were run over by a Japanese rider. The crash happened as we were making ‘the catch’ in the team pursuit, riding for a bronze medal qualifying time. As we caught the Japanese team they were ‘red flagged’ which meant they had to stay down the track and not carry out any changes. Unfortunately they didn’t do that and they made a dangerous change, which caused the rider in front of me to back up to avoid a collision. That resulted in her taking out my front wheel and causing me to crash.


  • Girls Golf Rocks

    • name: girls golf rocks
    • sport: golf
    • town/area: Currently in 9 counties: Essex, Cheshire, Buckinghamshire, Dorset, Durham, Gloucestershire, Hampshire, Norfolk and Nottinghamshire.
    • who is it for?: Girls from 5 to 18 years. All beginners.

    Who is it run by?

    It’s run by The Golf Foundation and England Golf in partnership with local delivery agencies such as girls’ county golf associations and development groups, but importantly led by girl golfers from the county squads who act as ambassadors to share their enjoyment and to hopefully inspire the newcomers.

    Describe the purpose of the project:

    The purpose is to engage with girls at an early stage in a safe, unintimidating environment and show them that golf is a great game for making friends, staying fit, travelling to new places and most of all having fun. The key is having the county girls there to lead the sessions and provide inspiration supported by PGA Coaches. Their encouragement and mentoring is invaluable.

    What are your goals/ambitions for the project?

    Our ambition is that the girls who join the programme will develop love for a game that they can play throughout their whole life. At the same time we are trying to debunk the myth that the game of golf is only for middle aged men. At the moment the courses are being run within the local golf clubs. One of our next goals is to start recruiting within schools.

    What will you put the Boudavida donation towards?

    Any money raised by Boudavida will be put towards rolling the programme out to more counties. We have a target of 17 counties in 2017, so lots to do!

  • Mini Mermaids

    • name: mini mermaids running club uk
    • sport: running club
    • town/area: leeds
    • who is it for?: girls from the age of 5 - 15

    Describe the purpose of the project:

    Mini Mermaids Running Club UK is a six-week programme for girls and young women designed to shift their internal experience and the way they interact with the world around them. It is taught through the use of two characters, Mini Mermaid and Siren. Mini Mermaid represents our strongest self; our voice that speaks bravery and truth, whereas Siren represents the muddled, confusing messages we hear from both the world around us and ourselves.

    Our goal is to provide all girls with strategies to combat feelings of insecurity and tools to build self-kindness, empowering them to make better choices in the future.

    We use movement and running as a teaching method to open the door for compassion and bravery and enable open and authentic conversations. At the end of the 6 weeks the girls all take part in a 5k challenge, with the emphasis being on completing it at their own pace in their own way, whether walking, dancing, running, skipping or singing!

    What are your goals/ambitions for the project?

    Mini Mermaids Running Club was founded in the USA in 2009 by Heidi Boynton and her team and has engaged nearly 10000 girls in the programme. It has now been adapted for the UK and has been successfully piloted in primary schools in Leeds. Our goal is to role it out to other schools and cities throughout the UK to get as many girls as possible engaged.

    What will you put the Boudavida donation towards?

    We rely heavily on volunteers and donations. With your help, we hope to be able to buy enough materials to set up additional clubs across the UK, giving more girls the opportunity to get involved.

    Why we love this programme:

    The Boudavida team love this programme because we all recognise how damaging self-doubt can be, particularly during adolescent years. Giving personas to the two voices in your head really helps you to separate them and understand which one is worth listening to. Using running to teach these lessons is fantastic as it instills a physical confidence in girls just at the time that they are feeling most body-conscious. We wish this programme had been around when we were at school.

    Further information:

    Facebook – Mini Mermaid Running Club UK
    Twitter - @minimermaiduk
    Mini Mermaids Running Club US website


Address :
Kilver Court Designer Village, Kilver Street,
Shepton Mallet,
Somerset - BA4 5NF
United Kingdom.
Tel : 01749 347303
Email :

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