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Highlights of Women’s Sports this Summer

September 5, 2017

2017 has been an amazing year for women’s sport, with a fantastic summer packed full of highs including record-viewing figures, an increase in broadcast on all national television channels, new sponsorship deals and packed seats in stadiums. As we start a new season, we look back at the highlights from the summer:

Football – Women’s UEFA Championships

England’s Lionesses played at their finest as they reached the semi-finals of the Women’s UEFA championships. The support for the Lionesses was incredible, with a ‘Salute’ campaign (backed by Little Mix and their title song) going viral with celebrities such as Liam Payne, Nick Grimshaw, Peter Andre, Olly Murs and Louisa Johnson backing the team. It is incredible to hear that the official viewing figures were 4 million, with live coverage shown on Channel 4 nationwide.

Hockey – EuroHockey Nations Championships

The Women’s Hockey team were awarded a bronze medal at the EuroHockey National Championships in the Netherlands. Interest in the sport is at a record high with 80,000 tickets already sold for the 2018 Women’s Hockey World Cup, which will be hosted in London.  

Cricket – Women’s World Cup Cricket

For the first time, Lord’s announced a sell out in seats for viewing of the Women’s Cricket – that equals a whopping 26,500 seats filled with supporters. Coverage in national media was extensive, and following the success of the England team, Channel 5 have announced that they will be covering women’s cricket domestic highlights in 2018.

Rugby – Women’s Rugby World Cup

The Women’s Rugby World Cup bought about record-breaking viewing figures. Over two-and-a-half million-people tuned in to ITV to watch the final between England vs New Zealand, which is the largest single audience for a Women’s Rugby World Cup final. With over 63,000 uses of the hashtag #WRWC2017, it was the first time Rugby saw an increase in engagement with a younger, newer audience.

All in all, it has been a great year for women’s sport- we are excited for 2018 and the continued efforts to inspire the younger female generation and push boundaries.

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