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Boudavida to Sponsor Women’s 10k in Windsor

July 19, 2016


Boudavida, the new female sports and active wear range, has announced that it will be the title sponsor of the Running4Women 10k race in Windsor Great Park on Saturday September 24, 2016.

The three-year sponsorship deal will see the race re-named the Boudavida Women’s 10k, Windsor, and will ensure the event continues to grow – appealing to a broad range of female participants from competitive runners through to those taking part in their first 10k.

Set in the picturesque grounds of Windsor Great Park and run completely on closed roads, the race is part of the Windsor Running Festival. Hundreds of women will complete the scenic 10k route, which ends with a fabulous final run along the iconic ‘Long Walk’ towards Windsor Castle.

Commenting on the new partnership, Boudavida founder Anabel Sexton says: “We were drawn to the Running4Women 10k because of its inclusivity – whether participants walk, jog or competitively run the course, it’s all about taking part together and celebrating physical activity. This is completely aligned to our vision for the Boudavida range – that regardless of size, age or ability, all women can be equally brave and bold in their own way."

Along with discount offers for all race participants, Boudavida will be running various competitions and promotions in the lead up to the event, with spot prizes of the new kit for runners. Competitors and spectators will be amongst the first in the UK to try the new clothing range which will be showcased in the race village and a team of Boudavida runners will be taking part in the event.

Running4Women 10k Race Director, Peter Hier, says: “We’re thrilled to have Boudavida as the main sponsor for the Women’s 10k event. We’re proud to align ourselves with a brand which so passionately encourages women to be strong and healthy and which also gives back to women’s sport by donating 5% of all product sales to worthwhile sporting causes.

“Having secured a three-year sponsorship deal with Boudavida we look forward to building a strong relationship with the team, working together closely to encourage more women to sign up and experience the physical, social and mental benefits of running.”

Registration for the run is at

Boudavida is a sports and active wear company with a difference. Launching in September with an initial range of 12 pieces, the brand brings fashion and function together, with a beautiful selection of contemporary clothing to enable women of all ages, sizes and abilities to feel good about their bodies and inspired to get active.

Founded by Anabel Sexton, a former marketing and communications specialist with over 25 years’ experience in the women’s sports sector, the brand ethos is to encourage all women to be brave, bold and active.

The brand will also help promote the profile of women’s sport and support aspiring athletes, with 5% of every garment sale going directly to athletes, projects, charities or campaigns. Customers choose where this money is spent when they make a purchase.

To find out more about Boudavida, or to be the first to hear about their active wear range please visit:

Address :
Kilver Court Designer Village, Kilver Street,
Shepton Mallet,
Somerset - BA4 5NF
United Kingdom.
Tel : 01749 347303
Email :

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