Sports and active wear brand Boudavida launches today, with an inaugural range created by real women for all women, and an ambitious goal to raise over £50,000 for grassroots women’s sport in its first year.
Anabel Sexton, the founder of Boudavida and a keen activist for women’s sport, has worked closely with her daughter and business partner, Gaby Sexton, to create an initial line of 12 items that bring function and fashion together, enabling women to feel confident and comfortable about their bodies and inspired to get active. Each piece has been designed to flatter and suit the real female form, motivating wearers to be the best, most active version of themselves.
For the initial range, Boudavida’s design team has sourced a selection soft-touch, high-stretch fabrics that wick away moisture from the skin, and dry quickly making them perfect for the performance, fit and overall comfort of the clothes.
Determined to make a difference, Boudavida is dedicated to supporting women’s sport, with 5% of all sales going directly to female athletes, projects, charities and campaigns. Each time customers make a purchase from the website, they can choose where the 5% goes, with a choice of three grant options.
To kick-start the campaign, the Boudavida team has selected causes which are close to their hearts, including; Girls Golf Rocks, an initiative led by girls from county squads which encourages beginners aged 5-18 to learn and play golf in a fun, engaging way; Mini Mermaids Running Club UK, a programme which increases young girls’ self-confidence through exercise; and 16-year-old West Country cyclist, Lauren Dolan who is already making her mark on the junior cycling scene. The nomination of future recipients will then be opened up to the public, who will have the opportunity to suggest worthy campaigns for consideration.
Commenting on the new range Anabel says: “From the initial feedback we’ve received it looks like our hero product will be the oversized, ‘boyfriend’ fit, Swagger Tee, perfect for the gym, studio or every day leisure wear. We also have a great selection of leggings, vests, t-shirts, sports bras and jackets - all of which are available in sizes 8-16. The size range will increase further as the business grows.
“It’s shocking that two million less women than men take part in physical activity in the UK with body image and lack of confidence cited as the main barriers. We hope our products can make a real difference for all women - giving them the confidence to be more active.”
Initially a UK based eCommerce business, all products are available to purchase via www.boudavida.com.