We all love a bright, bold print but have you ever wondered how a print comes to life? We got the low down from our design team about how they create and develop a print and what the process involves.
Unsurprisingly the spatter print started life as its name suggests- with a spatter of paint! In the early stages of creating a print it’s all about experimenting, there is no right or wrong just the freedom to explore whatever comes to mind.After deciding on the spring summer colours (lime, turquoise and pink) for 2018, it was time to literally spatter the colours onto a page in a random fashion.
When we were completely happy with the colours and design, the print was then digitised. Ada-Jane explains: "digitising the print through scanning and refining into a vector file defines the colours, smooths the edges of the shapes and enables the print to be in a format that can be printed onto fabric."
We then send this digital version to our manufacturers in China so they can sublimate the fabric. This means that the fabric is passed through large industrial rollers which infuse the print design onto the fabric using heat. This process happens overseas as they have factories there that can cope with sublimating 1000s of meters of fabric in one go. It’s a similar process to using t-shirt transfer paper, where you can iron on an image to a t-shirt, it’s just a much bigger scale in a more sophisticated, technical way.
We are then sent swatches of the print to check the colours against the original pantone colours as well as the scale. There is a bit of to-ing and fro-ing at this stage as we get the final print to exactly the size that we want. The initial spatter print was rejected as the scale was too big.
Once we are happy with the print then we can give the go ahead to start the bulk order of products that will use that print.