About Us

The Boudavida Story

Welcome to Boudavida. We are a sports and active wear company with a difference. We don’t just make and sell performance activewear, we aim to bring fashion and function together, creating clothes that make women feel good about their bodies and inspired to get active. Oh yes, and we’re raising money for women’s sport in the process.

5% from every purchase from Boudavida donates to projects in women's sport, making a difference for women and girls across the UK. We do this to help more women become and stay active, improving their health, life and wellbeing through sport and exercise.

Inspired by the legend of Boudicca, Queen of the Iceni tribe – a strong and active woman who wouldn’t take no for an answer – we dreamed up the name Boudavida as a way of encapsulating female strength of character with the notion of living a healthy life.

We have plans to cater for as many sports as possible – both individual and team – and into a greater size breakdown, ultimately to create kit for every woman whatever they want to do. We currently cater for sizes 8-18, but watch this space!

Our greatest aim is to see just how much money we can pump into women’s sport and what tangible change we can make by doing that.


The Team

Anabel Sexton

CEO & Founder

Our founder, Anabel’s vision is a world where all women and girls feel like sport is a natural pathway for them. Having worked in the sports industry for many years at companies like IMG and TaylorMade adidas, she recognized the importance of making women feel good about their bodies in order to inspire them to get active – and so Boudavida was born!

Anabel spends her time developing the business, overseeing all departments and doing the financial planning.

Favourite Book I read a lot, so I have loads of favourites, but one that has really stuck with me is The Song of Achilles by Madeline Miller.
Favourite Movie  ‘A League of Their Own’, with Madonna and Geena Davis about the rise of the first female baseball league in the US
Favourite Song  Life on Mars, David Bowie – no question!
Favourite Sport / Activity Apart from a brief ‘mid-life crisis’ playing polo (…it was the most fun I’ve ever had!) it would have to be holiday golf in the sun on buggies.
Favourite Food My daughter Gaby’s gluten free cakes.
Favourite Boudavida Item My Cwtch Hoodie. It is the comfiest, cuddliest thing I own.


Rachel Davies

Marketing Manager

Rachel joined Boudavida with many years of fashion industry experience under her belt, as a Pattern Cutter, a Buying Assistant, Concession Manager and a Sales and Marketing Manager. She worked in Australia for four years in fashion marketing in footwear, but thankfully for Boudavida, is now settled back in her home county of Somerset.

Rachel runs the marketing department, implementing our campaigns and managing our agencies. 

Favourite Book I tend to spend most of my time ‘reading’ social media so the odd moment I get to enjoy a book is usually on holiday and I’ll always opt for a crime thriller. Anything by Paula Hawkins or James Patterson is fine with me.
Favourite Movie  Lost In Translation. I have a soft spot for Bill Murray.
Favourite Song  The Black Keys, Lonely Boy. This song never fails to me want to get up and dance.
Favourite Sport / Activity Running, or just hopping from weight machine to weight machine in the gym. Always with something on my headphones to help me keep the tempo up.
Favourite Food Does a strong cup of coffee count?
Favourite Boudavida Item My Spirit Crop. Admittedly I now own this in all colours and prints! It’s super comfy.


Ada-Jane Moore

Junior Designer

Ada-Jane is our in-house designer, responsible for developing our activewear ranges and managing the production process. She is a graduate in sportswear design from Falmouth University and is an active sportswoman, so is often found putting our kit to the test. 

Favourite Book I'm definitely more of a magazine reader... something full of juicy celebrity gossip like Closer!
Favourite Movie Hot Fuzz, filmed very close to my home in Wells. "Right you are my love!"
Favourite Song Gone In The Morning, Newton Faulkner. The very first act I saw at Glastonbury Festival in 2008.
Favourite Sport / Activity Gymnastics and hockey.
Favourite Food Roast dinner, consumed every Sunday without fail.
Favourite Boudavida Item My Swagger Tee! I wear it everywhere – hockey practice, work, coffee dates...


Ellie Carpenter

PR & Marketing Executive

Ellie came to Boudavida as an intern straight from Exeter University, but made herself so totally indispensable that we had to employ her! Ellie has taken over responsibility for our PR and Social Media and also helps with general marketing support.

Favourite Book How To Be A Woman by Caitlin Moran is incredibly funny, witty and a bit of a feminist manifesto. All women (and men) should read it!
Favourite Movie Amélie. I absolutely love this film. I studied it at school and university and must have watched it at least 50 times! I also lived in Paris for a while, and this film brings back happy memories of my time there.
Favourite Song Help Me Lose My Mind by London Grammar – it's a beautiful song that I sing at the very top of my lungs and hope no-one can hear me.
Favourite Sport / Activity Hockey and rugby.
Favourite Food Guacamole. Hands down.
Favourite Boudavida Item Kinetic Leggings. I like to live in gym leggings so wear these wherever I can as they’re so comfy.


Say hello by emailing us at contact@boudavida.com.

Address :
Kilver Court Designer Village, Kilver Street,
Shepton Mallet,
Somerset - BA4 5NF
United Kingdom.
Tel : 01749 347303
Email : contact@boudavida.com
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